John Harvey Kellogg, doctor: The man who started Kellogg's brand cereal � and all their eventual offshoot products � was a doctor before he became an entrepreneur. Inspired by his commitment to health and nutrition, Kellogg was the chief physician at the Western Health Reform Institute of Battle Creek, which promoted healthy eating and a healthy lifestyle. He had nontraditional health beliefs, though: he was convinced most illnesses were caused by bowel irregularity and/or stomach disorders, or by sex (he often claimed that he and his wife of 40 years had never consummated their marriage). A health book author and lecturer, Kellogg and his brother started the Kellogg cereal company and invented wheat and corn flakes, virtually on accident, due to budget constraints and a batch of overcooked dough.
